I wouldn’t look too deep into it— That being said, I’ve been thinking about it far too much. Enough to start a passion project on it. I don’t think my iteration of this meaning will be as poetic as some can make it sound, but in layman's terms, it’s a motto. You don’t need anything to get you pumped for life.
Really, inspired from a little French Bulldog we got 7 years ago. No matter the time of day, no matter the weather, he’s ready to give it his all. I like that. So I’ve done my best to try and interpret it here.
Life is his caffeine. I’m happy I’ve been taught a lesson from somewhere I would have never thought.
So why start a clothing line vs just writing that mushy story of your dog on a blog somewhere?
No real reason.
Mooch living in the moment.
But!
I think there’s a bigger lesson here. These little friends of ours have no idea what is happening, they don’t know how they affect people’s lives, and to a certain extent, neither do we. Sure, there’s a charm to living life with an ignorant bliss. And I can very well just make a bunch of cheap shirts with a dog drinking a cup of coffee and call it a day (that would be way less work than this). But like I was just saying, we don’t really know how we affect the people and our environment around us.
So, where am I going with this? I said it earlier, I wouldn’t look too deep into it. I’ve taken inspiration from moments and thoughts with my canine friends. Manifested a take on these feeling and appreciation for life around us. With a long line of design and clothing manufacturing behind us. Our instincts are to make this line represent something to look forward to—a lasting friendship. We are creating a space where it’s easy to find quality goods that are heading in the right direction. The fashion and (but especially) manufacturing have opened our eyes into how much waste and garbage is being shoved into the world. We do not want to be a part of that.
Our goal is to aid in a positive outlook on life but also to be a source of education. A community committed to creating a sustainable future because not only is it not just the responsibility of the average citizen to make more ethical choices, but business’ should be taking it upon themselves to provide and educate on the options and choices of affordable alternatives. Longevity through clothing, longevity for life around us. It’s the future of our family and kids. We have the tools to share and show the means to make it right. Things shouldn’t be so complicated.
So thank you for finding our attempt to represent a natural drive.
